How to Advertise

Tips for Good Ads

To make the most of your exposure on the CommunityReach Network, your ad should be visually compelling and attention-grabbing. Digital signage is becoming much more popular because its effectiveness has been proven-taking the maximum advantage of the channel means creating or using the right ad.

:: Top 13 Must-Have's for Your Digital Ad ::

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  • 1. Use movement to attract attention, but make sure not to overdo it with too many elements moving very quickly. Equally, don't waste valuable ad time with painfully slow images.
  • 2. Remember there is no sound with the ad, so make sure the viewer has time to read your text.
  • 3. Only try to get across one or at most two big ideas, depending on the length of your ad. Messages need to be conveyed simply and concisely.
  • 4. Use contrasting color combinations for the foreground and background to make sure your text is legible to the viewers.
  • 5. Be creative, think out of the box. Make your ad stand out from the rest. Ask questions or make statements that will catch the viewer's eye.
  • 6. Look for ways to keep the ad fresh. Create the ad so that certain areas can be changed on a regular basis, e.g. this week's sale items, or seasonal specials, or photos of houses for sale.
  • 7. Add a 'call-to-action' to the end of your ad. Such as "Learn More at www.CommunityReach.com."
  • 8. Think about how your ad can work with other media, like a website or a newspaper. Maybe it's a promotion where the viewer sees your digital ad on CRN and then needs to visit the CRN website to get more information or download a coupon.
  • 9. Think locally. How can you get the community involved and excited by your ad? Maybe it's a featured customer of the week. Make sure you let the viewers know your place of business is an important member of their community.
  • 10. Make sure your video, photos or graphics are as high a resolution as possible. The worst thing would be to have a great message, but blurry visuals.
  • 11. Keep track of the pace of the ad. The ad should have a rhythm to it, so it flows across the screen in a pleasing and not jarring manner.
  • 12. And keep your message going. Make sure you get as much exposure as possible on CRN. You need to keep your message going so that it becomes recognizable to the viewer and branded in their mind.
  • 13. Digital ads should support and complement the rest of your marketing arsenal. Consistency and repetition are key.

We have partnered with Willow Tree Media, marketing experts specializing in digital and print advertising among other marketing tools. Contact Willow Tree to discuss your advertising needs and how they can help you maximize your CRN experience.